Having worked with rights holders, athletes and sponsors we’ve witnessed first hand the dysfunctional nature of sponsorship sales.

We believe in sport and we believe in the role of sports clubs and organisations in society.

It is our mission to help rights holders engage with potential sponsors and give themselves the best chance of acquiring the partnerships that are required to deliver commercial and sporting success.

The Rights Holder Manifesto is an introduction to our thinking, our ideology and our approach to helping rights holders stand out in the sponsorship market. It is a challenge to rights holders to consider what is not working and how they can fix it.

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