Working with a personality like Rory is a unique type of challenge. It was important to remember that he isn’t a commercial entity, rather he is a young guy who is trying to succeed at his chosen vocation.
Spending time with him on and off the course allowed us to understand his motivations and his personality, which we ultimately used to create his brand and online presence.
“The work we’ve done with Atomic Sport on building the brand identities of our professional sports clients has played a significant role in delivering highly successful global brand partnership programmes for our clients and their sponsors alike.”
Conor Ridge, Founder, Horizon Sports
Since our work with Rory, he has gone on to enjoy success after success, on the golf course and off it. The endorsement deal secured with Nike remains the largest in golfing history and the Rory Foundation, a brand we also created for Rory, has continued to go from strength to strength.