It might not make a massive impact over here, but the Super Bowl is one of the world's biggest sporting events. An average audience of over 114m tuned in last year and while the majority of those people were probably interested to see whether the New England Patriots could beat the Seattle Seahawks, another chunk of viewers had no interest in the game whatsoever.
The Super Bowl ads have become almost as famous as the game itself and a lot of casual football fans are more interested in seeing what the big brands have come up rather than who will win the game. If you want to run a 30 second ad on CBS (who show this year's game) during the peak commercial time at the half time interval, it will cost you $5m - that works out at a staggering $333,000 for two seconds of ad time.
That figure of $5m is an 11% increase on the $4.5m that brands had to pay to NBC last year. It is interesting to see just how much the advertising cost has increased over the years. This is the 50th Super Bowl - the cost of a 30 second ad for Super Bowl 1 was just $37,500.
1985 was the first year that saw ads cost over $1m and it will be interesting to see how much the figure will eventually rise to.
This is LG Electronics effort for this year's Super Bowl, which obviously cost a lot to produce. Brands are actually releasing their ads early to generate extra publicity.