This is one way to market your sport. In an increasingly crowded marketplace, it can be hard to get your sport to stand out - and the Ladies Gaelic Football Association (LGFA) went off the board in generating publicity for their sport.
Remember the Ladyball? In early January a promotional ad emerged online for a football that encouraged women to 'play like a lady'. It was marketed as an easy to use ball that was designed with a 'woman's touch, a woman's ability and a woman's style' in mind.
The online backlash was swift and merciless as the product was lambasted as being sexist and just plain ridiculous. It was hard to imagine that a company would legitimately market such a product... and it turns out they wouldn't.
A subsequent video was released explaining that the spoof product was actually the work of Lidl in partnership with the LGFA.
The objective of the organisations is to get all the people who voiced their displeasure with the product to channel that support of women's sport to the on-field action.
It certainly made an impact online but was it an effective campaign? It will be hard to judge until we see what sort of attendances the ladies football championship draws but at this stage you can't deny that Ladyball got people talking about women's sport.