Going to live sporting events is enjoyable, but do you know what is even more enjoyable in 2016? Sitting on your couch away from the typically terrible weather, watching a game in high definition while contextualising the action with your old friend Twitter.
Be it on your laptop or phone, getting instant updates on Twitter from friends, journalists and random fans can definitely add to your enjoyment of a sporting event. You can get stats, jokes, replays of key incidents and a whole host of other interesting information instantly without having to rely on the often unreliable TV commentators.
Up to now Twitter was the best place to enjoy that live experience but the recent launch of Facebook's Sports Stadium could threaten Twitter's dominance around live events.
There are a lot of similarities between the two platforms. Facebook say that Sports Stadium will 'include posts from friends, commentary from experts and a section for live scores, statistics and play-by-play. Like Twitter, it is intended as a second-screen for sports, for the estimated 650 million sports fans on Facebook.'
Sports Stadium doesn't host any ads at the moment, but if they can use this weekend's Super Bowl to make their mark on the live sports conversation then it could be a valuable outlet for advertisers going forward.