In retrospect it looks a little premature that Conor McGregor announced that the Irish were going to 'take over' the UFC back at the 3Arena in 2014.
In the meantime Cathal Pendred has retired while Paddy Holohan, Paul Redmond and Neil Seery have all been defeated. But while the Notorious is the only Irishman to remain undefeated throughout his UFC tenure, one of his countrymen was able to set an impressive viewing record last weekend in defeat.
Donegal's Joseph Duffy has been followed around by a lot of hype, mostly because he is the last man to defeat Conor McGregor. His rise in the UFC suffered its first setback last weekend as he was defeated by Dustin Poirier, but the viewing figures for the fight indicate that there is a serious appetite to watch Duffy fight in the Octagon.
The fight was shown on the UFC Fight Pass, which is an online streaming service for fights that take place before the main card. Many fans were perplexed that Duffy's bout was shown here but the rationale - that an earlier fight time would attract more Irish viewers - worked out as it was the most viewed contest ever shown on Fight Pass.
People were naturally intrigued by Duffy since he has beaten the now seemingly unbeatable McGregor and if he can rehabilitate his UFC standing with a few victories, it will be interesting to see if he has the pulling power to command a second fight with his Dublin rival.
Either way, Duffy would do well to exploit his obvious popularity by linking up with sponsors.
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