With the Special Olympics World Games 2015 fast approaching in Los Angeles, Atomic Sport were tasked with capturing the essence of the games, the competition and the athletes. 'All Champions are Special' was created in partnership with Special Olympics Ireland and the Irish Sports Council, with a cameo appearance from Liam Neeson by way of a sound recording in New York City.
Originally created as a brand video designed for online and social media, the response to the piece was overwhelming and has secured valuable TV airtime as part of the Euronews 'One Minute of Responsibility'.
It's always a particular pleasure to work with our friends at the Special Olympics and we're wishing all athletes well at the World Games LA 2015.
Special thanks to the creative and production teams behind this piece, and everyone who played a part in the project (but especially you, Liam Neeson!).
Creative Director: Anne Fleming
Copywriter/Art Director: Frances O'Rourke
Production Manager: Bronagh O'Donovan
Videographer: Andy Shermam