Great moments in Leinster Rugby don’t just belong to the players, they belong to everyone. The dramatic moments, the tragedies that turn into triumphs, we are all there experiencing these moments as intensely as the players.
This insight formed the basis of our season ticket campaign for online and radio, where we retold one story of Leinster glory in the many voices of true Leinster fans. The story was Ian Madigan’s, the fans came from far and wide. None of the incredible performances in our video are by actors. From teenager Louise Kelly to former Leinster player Jimmy Kinahan, every word in our video is delivered with sincerity by a true Leinster fan. And while we couldn’t quite squeeze all 12 counties into 55 seconds, we made sure the province was well represented with fans from Kilkenny, Kildare, Louth and Dublin.
The piece was directed by the talented Simon Eustace and produced by Glen Collins from Pull the Trigger. The atmospheric sound design was created by Dean Jones at Reelgood Studios with post-production online and grade by Diarmuid Kelly at The Element.
We would like to thank all of the fans who came to casting and took part in the video, the Bath Pub and Paul Byrne at the RDS.