The 2015 ICC Cricket World Cup in Australia and New Zealand has been marked my huge scores, massive hits and some incredible individual performances. For the International Cricket Council, this years event also marks the first World Cup that the organisation has really embraced on a digital level.
Driven by an insatiable demand for stats and interactivity, in the last 6 months the ICC has developed it's online offering to include an all new match centre, a Fantasy Cricket league, exclusive video highlights and one of the most downloaded apps of the year, to mention just a few.
To share these developments with the cricketing world, the ICC asked Atomic Sport to create a motion graphics video highlighting all of the new functionality and also to hype the upcoming tournament.
Assisted by a killer track, we produced the video above which has gone on to be consumed by millions and millions of cricket fans all around the world.
Looking forward to our next project with the ICC which kicks off as soon as the tournament ends.