After finally arriving home from Russia last week, it was announced that Connacht would be producing a limited edition superhero jersey. It’s a fun design and the westerners will line out in the jersey against Munster this Saturday. This is a great way with to engage with fans and might be something that the other provinces might consider doing too.
It is a win-win for everyone.
Connacht get more revenue from jersey sales, the sponsor will get increased exposure, the kit-maker will get both and the fans will love the novelty.