On Saturday, July 20th, the eyes of the sporting and cycling world will be on Bergerac, France, as the Stage 20 Time trial decides the winner of the 2014 Tour De France.
While this year's winner will not come from the all-conquering Team Sky, the British team will continue to set the standard for commercial success and sponsorship activation. Already boasting arguably the coolest team cars in the shape of a fleet of Jaguar XF Sportbrake's, Team Sky and Jaguar have cranked up the cool factor for Saturday's stage.
Accompanying the likes of Richie Porte and Geraint Thomas over the 54km parcours will be a stunning Jaguar F-Type concept, check out the video below and expect to see more Jag's with bike racks over the coming summer months.
Hats off to both Jaguar and Team Sky for a simple, yet aspirational and innovative activation of their partnership.