Today we created a world first for Audi when we launched www.quattrostories.com, a dedicated site for Audi's unique all wheel drive technology. It's a project that we've been working on for many months and has seen us travelling around the country meeting people that have been touched by Audi quattro - people like Tom Butler, an engineer in Waterford who puts quattro down to saving his and his family's life when they were involved in a serious accident. People like Pat Horan, a legend in the rallying community who owns the original quattro rally car that created a whole new genre of motor racing. And of course Ireland and Leinster rugby legend, Rob Kearney, who hopped in an Audi S3 with test driver Ian Beatty and experienced what quattro can do to get the heart racing.
Most importantly though, quattrostories is a place where people who have experienced quattro can share their personal stories. Using tagboard we use the hash tag #quattrostories across all major social platforms to aggregate people's stories together in one place. And have some nice prizes to give away.
It's been a labour of love, but like all good projects, unique subject matter, a dedicated agency team and a client that lives and breathes innovation, has meant a result that's world class.