As a sports marketing agency we’re pretty passionate about all things sport so given the opportunity to work with a team such as Munster who embody passion in every game they play, we knew we had to do something special.
Working with Life Style Sports we put out the call to Munster fans to get behind their team using the #MunsterSupport hashtag. With the overwhelming response we received we created a Tweets of Support wall in Thomond Park - in the players tunnel right in the holy grail of Munster Rugby, where the fans could share their words of encouragement with their team.
The results of the campaign -
Happy Munster - the players loved the ‘Behind all of you, are all of us’ line.
Happy ‘Life Style Sports’ - online, social and in-stadium exposure.
Happy Fans - rugby’s best fans got to share their passion for their club directly with the players.