We have been busy over the last few months working with Alex Oxlade-Chamberlain and his management company, Impact Sports. As one of England’s highest profile footballers, and with an upcoming World Cup, Alex’s management turned to Atomic Sport to create Alex’s brand identity and provide consultation on the development of his sponsorship proposition.
Applying the process we developed working with Rory McIlroy and Graeme McDowell, we spent some time with Alex and his team in December 2013 in order to get an understanding of his motivations, tastes and objectives in both his sporting and personal life. An enjoyable part of the process, it brought us into the bowels of the Emirates Stadium, the comfort of Alex’s home and a couple more 'top-secret’ locations!
Working closely with Impact Sports, we are currently building his brand identity and supporting Alex’s management team as they speak to an eager group of potential sponsors. We’re looking forward to continued cooperation with Alex and to launching his brand identity in the coming weeks.