The discipline, talent and sheer effort that elite athletes put into their work is mind-blowing. That’s why it’s so crushing to fellow athletes, the sporting industry and the public when a doping scandal is uncovered. If the playing field isn’t fair, what’s the point in playing or even being a spectator? The Irish Sports Council work tirelessly to ensure Irish sport is clean.
Our concept was simple - doping taints sport. It’s warped, ugly and destructive. We worked hard to bring this idea to life in a dramatic, visual way. We’re all very proud of the video and the extraordinary efforts of Ross and Andy.
Creative Director: Stephen Quinn
Account Director: Patrick Murphy
Account Executive: Bronagh O'Donovan
Art Director: Ross Giles
Copywriter: Frances O’Rourke
Cinematography and Post Production: Andrew Sherman
Music: Robert Sword