Our Business Director, Patrick Murphy, was delighted to attend the 'Success in Sport & Business' evening hosted by the London Irish Business Society at One Wimpole St..
The event attracted a huge audience of Irish ex-pats and pillars of the financial, legal and media world.
Malachy Clerkin, sports correspondent at the Irish Times skillfully left most of the talking to the panellists on the evening - Dalkia CEO and ex-Dublin Football Manager, Pat Gilroy, NUI Professor and Tipperary Hurling Manager, Eamon O'Shea and Powerday Executive and London Irish rugby legend, Bob Casey.
From a purely Irish perspective, and as a partner of the GPA's, it was extremely impressive to hear of the professionalism with which today's inter-county GAA managers and teams prepare and analyse their performance.
Eamon O'Shea spoke of bringing the concept of 'Deep Practice' to the Tipperary Senior Hurling team, while Pat Gilroy spoke quite passionately of the role of failure in success, both concepts widely applicable to business and professional environments. From a player and captain's perspective, Bob Casey put forward a very strong case for the suitability of elite sportspeople to successful careers in business, while Eamon O'Shea backed up this theory and cited a high coefficient correlation between successful sportspeople and successful business people.
Atomic Sport are looking forward to being involved in more of these great events with the founding of our London office in late 2013 and a full-time and expanding presence in the UK in 2014.