Endurance and adventure sport is on the rise. Ironman, Tough Mudder and cycling sportifs are over subscribed right across the UK, Ireland and Europe, as eager competitors are forced to join waiting lists for the pleasure of suffering through anything up to 112 miles of self-propelled misery.
At Atomic Sport, we're delighted to be part of one of the fastest growing endurance sport brands in Europe.
The Quest Adventure Series, which originated in the wilds of Kerry in the West of Ireland, is embarking on rapid growth with the launch of major events in Scotland (Loch Ness), Wales (Betws y coed), England (Peak District) and Austria.
To support this growth, they tasked us with developing a brand and a brand plan that could support international events and ambitious participation targets. The project involved reimagining what Quest Adventure Racing is, what it means to participants, and where it sits in the global mass participation market.
The initial output of that work has been shared with the launch of the updated brand, website and social media presence and will continue through 2017 and beyond with event content and marketing across the race series.
We're really proud of the work to date, and really proud to be partnering with an organisation that provides amazing race experiences in some of the world's most stunning locations. We know, because we've taken to the start line, climbed the mountains, cycled the roads and kayaked the lakes of the current races and are looking forward to taking part (in more ways than one) in the international events in 2017.
As the brand grows into international markets in 2017 with races launching in Wales, Scotland, England and Austria, and even further afield in 2018, there is a Quest for everyone.... even you!
Take a look at www.questadventureseries.com today and get in touch with Patrick to discuss how Atomic Sport help sports organisations develop, grow and manage their brands.
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