Activation Transformation is a joint initiative of Atomic Sport and ONSIDE.
As both companies are believers in the power of sponsorship to reach and influence fans and consumers, we set about understanding the impact that high quality sponsorship activation can have on those same consumers.
The research, conducted by ONSIDE, quantifies the impact on reach, affinity, attitudes and behaviour of well activated sponsorship rights.
Download a brief overview of the report here with a selected number of key insights from the research. For brands active in the sponsorship space, Atomic Sport and ONSIDE are offering a limited number of presentation workshops to include more of the insight from the project.
The full report also includes a deep dive into successful sponsorship activation and Atomic Sport’s activation checklist for maximising the sponsorship partnerships.
Get in touch with firstname.lastname@example.org if your brand is interested in an Activation Transformation project workshop.