#FootbALLorNothing for Life Style Sports
The visual concept for #FootbALLornothing is to convey the intense passion of Irish soccer fans and align that with the new Euro 2016 Irish jersey. We are showing the length the fans go to support the team. Everything is presented in the context of the fans in the stadiums in France cheering on Ireland in the Euros. To bring this to life we have captured detailed, expressive, energetic and entertaining portraits of a series of characters being fans while wearing the jersey.