Leinster are one of the most successful clubs in European Rugby and have a huge loyal following. The RDS, and on bigger occasions the Aviva, have become a fortress for Leinster with supporters play a big part in this success.
With Leinster there is always a possibility that the team will win silverware. But beyond results and trophies, there are always exciting on field stories that will engage with the fans. The winning, the losing, the near misses, the academy graduate scoring his first try, the ageing stalwart making his final appearance. Our campaign centres around these stories, and the new stories Leinster fans can expect next season: Every Season Has A Story.
The 2015 ICC Cricket World Cup in Australia and New Zealand has been marked by huge scores, massive hits and some incredible individual performances. For the International Cricket Council, the event also marked the first World Cup that the organisation has really embraced on a digital level.Driven by an insatiable demand for stats and interactivity, the ICC has developed it's online offering to include an all new match centre, a Fantasy Cricket league, exclusive video highlights and one of the most downloaded apps of the year, to mention just a few.To share these developments with the cricketing world, the ICC asked Atomic Sport to create a motion graphics video highlighting all of the new functionality and also to hype the upcoming tournament.Assisted by a killer track, we produced the video above which has gone on to be consumed by millions and millions of cricket fans all around the world.
With the success of last years Season ticket promotion, we once again partnered with the FAI to create next seasons campaign. Irish support for the team is unrivalled, and no opposition likes coming to the Aviva when it's a sell-out and the fans are in full voice. Ireland remained unbeaten at home for the entire Euro qualifiers, a huge achievement considering the quality of the opposition they faced. One of the highlights of the Qualifiers came in the 2nd last group game when Ireland defeated current World Champions, Germany. It was a special moment, and anybody lucky enough to be in the Aviva that night will never forget the deafening roar as Shane Long hit the back of the net.
Harlequins Rugby Football Club are one of England’s most elite clubs, both on and off the pitch. We worked with Quins to develop the retail business, helping to promote their online store and working with them on their retail offering around big events.
Extending from engagement with existing fanbase, to launching and managing search and social media marketing, we have seen Quins reach unprecedented levels of traffic and sales of club merchandise through their own retail channels.
The Irish men’s hockey team have qualified for the Olympics for the first time in their history. It was not an easy journey for the team, and the teams achievement is even greater when compared to their peers. Ireland are ranked outside the top ten in the world. They are not fully funded unlike other International Hockey programs.
Most of the guys are amateur with a handful making it as professionals in international leagues. The players have made huge sacrifices to commit to the sport. They train early in the mornings before work, gym session after and back home to start the cycle again. Some have taken unpaid leave in order to concentrate on preparing for the Olympics. It is a story of Obsession.
New Balance are the official kit sponsor to Athletics Ireland. We developed the ‘New Balance. New Breed’ platform to showcase the next generation of top Irish athletes. This platform was brought to life in a series of visuals for outdoor posters, press ads and online content featuring the elite athletes Fionnuala Britton, Karl Griffin, Thomas Barr and Jessie Barr wearing the New Balance kit and the new Fresh Foam Zante shoe.
Working with the individual athletes, we identified the single, deeply belief that drives them to excel. The ‘New Beliefs’ appear to emerge from within the athlete, each a personal motto of an elite athlete on the cusp of world success.
Branding design and website for World Number One golfer Rory McIlroy. Atomic was tasked with getting fans closer to the world's most exciting golfer and giving them an exclusive insight into his life on and off the course. Our creative concept presented the real Rory; rapidly becoming the world's most popular golfer.
We created an unadorned visual style for Rory and produced imagery and content that captures his raw essence: no hair and make up, no crew, no setups. Just the way Rory wanted it and the way we love doing it. Our solution is un-engineered, real and a means to bring lovers of the game closer to their hero.
Photography — Collin Hughes
FROM THE GROUND UP: DEVELOPING THE LEINSTER RUGBY BRAND
Leinster Rugby is one of the most successful rugby organisations in the world, and the leading professional sports team in Ireland. Unprecedented success on the field in recent years has presented the organisation with huge opportunities, and also huge challenges.
Atomic Sport worked with Leinster Rugby in order to develop and utilise the Leinster Rugby brand to improve the fan, follower and sponsor experience associated with the club.
We developed From The Ground Up platform with Leinster Rugby which encapsulates all the brand pillars and values for which Leinster Stand for. and developed a full brand book, which is applied through all levels of communications of Leinster from the professional team campaigns, to children summer camp communications.
To help launch the all new Audi Q7, we came up with a hidden camera stunt using three rugby Brand Ambassadors: Rob Kearney, Peter O’Mahony and Robbie Henshaw.
Two unsuspecting Audi salespeople turned up for a VIP test drive with Rob Kearney. What they didn’t know was that Rob was being fed lines by his team mates and presenter Aidan Power.
It turned out the hidden camera brought out some hidden comic talents in Rob Kearney who had everyone in stitches on the day. Concealing cameras in a brand new Audi, following A Team-style in a van and keeping a straight face is no mean feat so hats off to the wonderful Scratch Films for their amazing work.
We’re delighted with the final video and at 500,000+ views, audiences seem to like it too!
Developing on the initial work we did with the G-Mac by Kartel brand in 2013, G-Mac needed to change their name and with that wanted to refresh the brand look and feel.
We gave the brand a more modern feel, taking into consideration the brand values we originally developed, and worked on a modern interpretation of the traditional heraldic crest we had originally created.
Through this work, we were able to align the brand with more modern, contemporary fashion brands, while maintaining a strong link to its historic origins, and convey a clearer sense of its traditional brand values.
All of this was encapsulated in the high-end look book we developed, and well as the new e-commerce website.
The visual concept for #FootbALLornothing is to convey the intense passion of Irish soccer fans and align that with the new Euro 2016 Irish jersey. We are showing the length the fans go to to support the team. Everything is presented in the context of the fans in the stadiums in France cheering on Ireland in the Euros.
To bring this to life we have captured detailed, expressive, energetic and entertaining portraits of a series of characters being fans while wearing the jersey.
The discipline, talent and sheer effort that elite athletes put into their work is mind-blowing. That’s why it’s so crushing to fellow athletes, the sporting industry and the public when a doping scandal is uncovered. If the playing field isn’t fair, what’s the point in playing or even being a spectator? The Irish Sports Council work tirelessly to ensure Irish sport is clean.Our concept was simple - doping taints sport. It’s warped, ugly and destructive. We worked hard to bring this idea to life in a dramatic, visual way.
No matter what the situation, there is one thing that everyone in Ireland has in common and that's their knowledge, admiration and undying support for the Irish football team.
Not matter the situation, no matter how awkward, or how uncomfortable, you can always fall back on football as a common ground which everyone talk about, agree on and get you out of all sorts of awkward situations. Therefore we thank god for football.
In the build up to Rio 2016, Paralympics Ireland tasked us with raising their awareness as an organisation with a secondary task of raising much needed funds for their touring squad.
When it’s said that the Paralympics is More Than Sport, it’s the truth. It’s more than training, more than a disability, and more than winning.
Everything a Paralympian has gone through makes them more than ordinary; and that is why this is More Than Sport.
Within the first week of launch, the campaign and video in particular was picked up across all levels of national and international media, including Ireland’s RTÉ Six-One News and the famous Late Late Show.
We were busy over the 2014/15 pre-season months working with the Commercial and Sponsorship Team at Fulham FC, helping them position their unique story and their Championship leading partnership offering.This offering will include Fulham's Riverside Stand redevelopment which will bring a modern, new stadium feel to what is a unique London football experience.Our mission was to help them bring the Fulham story to life for the purpose of speaking to major brands on a peer-to-peer basis.
88 Irish Athletes will travel to the 2015 Special Olympics World Games in LA later this summer. We created a video to celebrate the effort and commitment of the 88. The video was based on the simple insight that all Olympians are exceptional, special people.
This beautifully shot piece was voiced by Liam Neeson. ‘All Champions are special’ has since been run on european TV by the Special Olympics Europe to celebrate all of the european athletes involved in the games.
he Gaelic Players Association is the representative body for the over 2,000 senior inter-county hurlers and Gaelic Footballers. A relatively new organisation, we were astounded by the amount of services they offer their members and the misconceptions about their role in the GAA.Player welfare, education and wellbeing are at the very centre of what they do on a day-to-day basis and we were honoured to develop the#WeWearMorecampaign with the players themselves.Brought to life on a dedicated microsite -wewearmore.ie - in print, video, online and social media, we developed this campaign to illustrate the challenges faced by these elite players and the support offered by the GPA.At the 2014 Web Awards, the microsite was a double winner, taking home the awards for best sports website and best cause website.
Alex is at the forefront of a new generation of English footballers.
Since early 2014 we have worked closely with Alex and his management team to develop his unique brand identity and understand what he offers to potential partners and sponsors.